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Joachim Allerup

Expert Partner, Copenhagen

Three-time startup founder specializing in digital innovation and new venture building.

About Joachim

Expertise

Highlights

  • Co-founder of, and former partner for, Vertical Strategy
  • Value proposition design and Agile transformation expert
  • 15+ years of consulting experience

Joachim Allerup is an expert partner in our Vector: Digital Delivery and Technology practices, based in Copenhagen.

Joachim co-founded Vertical Strategy and served as a partner for the firm prior to its integration with us in 2020.

A three-time startup founder, Joachim specializes in incubation and new venture-building, as well as developing new business models that create unique value and "winner-take-all" positioning. His case portfolio includes:

  • Bringing four new concepts to market while simultaneously anchoring Agile ways of working and developing new internal digital competencies for a marine electronics firm;

  • The data analysis of 175,000+ ambulance trips and the overlay of a proprietary eVTOL model, or flying car, for an ambulance company;

  • A business model innovation and validation plan for a novel, disruptive B2B retail concept.

Prior to founding Vertical, Joachim served as head of digital and CX at Virgin Mobile Australia. He also worked as a strategy consultant for two other firms.

He holds an M.S. in Business and Mathematics from Copenhagen Business School.

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