The Times of India
According to a report by Bain & Company and Google, the Internet will influence a third of total sales or $35 billion in the fast-moving consumer goods (FMCG) sector over the next five years. "Most FMCG companies in India have underestimated the impact of Internet and are struggling to ascertain a clear digital roadmap for their products," says Bain partner Nikhil Prasad Ojha.