Mint

In the consumer goods sector, only one out of five brands wins

In the consumer goods sector, only one out of five brands wins

  • May 09, 2016
  • min read

Mint

In the consumer goods sector, only one out of five brands wins

Of the top 412 brands across 37 categories in India, only 82 have gained share or won between 2012 and 2015, according to a Bain and Company study.