Fortune

Coach Thinks Outside the Bag

Coach Thinks Outside the Bag

  • May 24, 2017
  • min read

Fortune

Coach Thinks Outside the Bag
Aaron Cheris, a partner with Bain & Company, notes that when it's time for a turnaround at a luxury retail company, decisive action is key.“You really want people in a brand to have their hair on fire if they need a turnaround,” says Cheris.