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CNBC

Conagra is revamping the Slim Jim brand: Think office, not gas station

  • October 13, 2017
  • min read

CNBC

Conagra is revamping the Slim Jim brand: Think office, not gas station

"What you do see is the overall quality bar has ramped up," said Brian McRoskey, a partner with Bain & Company. "If you don't satisfy (customers') needs, they will move somewhere else."