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WSJ Pro

Mattress Startup Saatva Weighs a Capital Raise

  • September 25, 2017
  • min read

WSJ Pro

Mattress Startup Saatva Weighs a Capital Raise

An increased emphasis on shopping convenience has paved the road for an acceleration of the online mattress segment and its direct-to-consumer model. “There’s been a big change in the mattress industry in the last two years,” said Mike Stewart, a partner with Bain & Company. “Everyone is taking online seriously. No one is sitting on the sidelines anymore.”

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