Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

Advertising Specialty Institute

Promo Market to Target: Retail

  • October 26, 2017
  • min read

Advertising Specialty Institute

Promo Market to Target: Retail

The digital shift has already irrevocably changed some parts of retail, with more to follow.

“Electronics and bookstores have seen a demise,” says Steve Caine, a partner with Bain & Company. “Structural changes are also coming to the grocery industry, because they don’t want to be next,” he added.