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WWD

Bain & Company Report: Rough Diamond Market Faces Bumpy Road

  • December 19, 2017
  • min read

WWD

Bain & Company Report: Rough Diamond Market Faces Bumpy Road

The recent uptick in rough diamond demand signifies a comeback for industry players, but declining consumer interest in diamond jewelry paves a challenging road to recovery. In the seventh annual Global Diamond Report authored by Bain and Co., rough diamond producers are assuming the role of marketers by significantly investing in the promotion of diamond sales.

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