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CNBC

Albertsons is hoping Plated brings in new customers, and pleases some existing ones

Albertsons is hoping Plated brings in new customers, and pleases some existing ones

Bain and Company partner Mikey Vu estimates meal kits comprise at least $1.5 billion of the $850 billion U.S. grocery market. He explained to CNBC that there's plenty of room for growth.

  • May 08, 2018
  • min read

CNBC

Albertsons is hoping Plated brings in new customers, and pleases some existing ones

Bain and Company partner Mikey Vu estimates meal kits comprise at least $1.5 billion of the $850 billion U.S. grocery market. He explained to CNBC that there's plenty of room for growth.

"We estimate [meal kit] awareness is as high as half the general grocery shopping population, but that trial rate is still pretty low (~6%)," Vu told CNBC in an email. "We see significant opportunity for growth over the next several years, potentially more than 50 percent market growth in the next 6-7 years."

Read full article on CNBC here.