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Local 'insurgent' brands drive consumer spending in China: Bain & Co

Local 'insurgent' brands drive consumer spending in China: Bain & Co

Chinese consumers spent 3.3 percent more on fast-moving consumer goods in the first half of 2018, compared to the same period last year.

  • November 30, 2018
  • min read

CNBC

Local 'insurgent' brands drive consumer spending in China: Bain & Co

Chinese consumers spent 3.3 percent more on fast-moving consumer goods in the first half of 2018, compared to the same period last year, says Bruno Lannes, a partner with Bain & Company.

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