Vietnam’s emerging consumers embrace eCommerce - Bain & Company

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Financial Times

Vietnam’s emerging consumers embrace eCommerce

  • April 25, 2018
  • min read

Financial Times

Vietnam’s emerging consumers embrace eCommerce

Ecommerce has been slower to take off in south-east Asia than in China because of the region’s challenging logistics. However, online businesses are booming: Bain & Company recently estimated that the region had 200 million digital consumers — people who bought goods or services online — out of an adult population of 405 million. Vietnam accounted for 35 million of those.