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CNBC

Customer Loyalty to Australian Retail Banks Have Flat Lined: Bain & Company

Customer Loyalty to Australian Retail Banks Have Flat Lined: Bain & Company

  • July 12, 2019
  • min read

CNBC

Customer Loyalty to Australian Retail Banks Have Flat Lined: Bain & Company

Katrina Cuthell of Bain & Company says Australian retail banks need "sustained, multi-year, purpose-led transformation" in order to improve customer loyalty. It can't just be another customer program, she says.

She speaks on Street Signs Asia. 

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