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Industry Week

Preparing for US-China Decoupling

Preparing for US-China Decoupling

Geopolitical tensions are pushing companies to revisit their global strategies

  • November 09, 2020
  • min read

Industry Week

Preparing for US-China Decoupling

Companies are increasingly likely to map out a multiyear strategy for developing products geared toward the Chinese market, based on the company’s competitive advantage over local alternatives, and what’s considered “good enough” in the target segment. One option is to partner with a local business in China to gain access to the market with a mandate requiring purchases from indigenous companies.

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