Bloomberg

Revenge Is a Dish That's Off the China Menu

Revenge Is a Dish That's Off the China Menu

The snap-back in spending on luxury goods is likely to fade.

  • April 21, 2020
  • min read

Bloomberg

Revenge Is a Dish That's Off the China Menu

The luxury sales bounce will taper off into a gradual though sustainable rise, according to Lucia Li, a Beijing-based partner at Bain & Company.

The consultancy divided Chinese consumer products into six categories ranked from those that will gain a permanent boost from the coronavirus, such as digital healthcare, to those that will face enduring headwinds such as traditional retailers. It placed luxury goods in the middle bracket, along with alcohol and household appliances.

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