FORTUNE

Beyond Bored Apes, NFTs will revolutionize customer engagement

Beyond Bored Apes, NFTs will revolutionize customer engagement

  • September 14, 2022
  • min read

FORTUNE

Beyond Bored Apes, NFTs will revolutionize customer engagement

Bain & Company partners, Gerard du Toit, Alexander Mitscherlich, Nikhil Ojha and Kelly Pu see practical applications for NFTs. Findings from Bain's 2022 'Beyond Bored Apes, NFTs Will Revolutionize Customer Engagement' report were published in Fortune discussing how event tickets, rewards programs and redeemable items could soon become digital assets on a blockchain.

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