Press release
New York – December 19, 2019 – Bain & Company is acquiring Pyxis, a leading alternative data analytics firm, to complement its Advanced Analytics Group and bring unprecedented accuracy and speed to the analysis of external consumer behavior data. By combining forces, Bain and Pyxis will help private equity, institutional and corporate clients gain a more detailed and accurate picture of their own customers, their competitor’s customers and the clearest opportunities for growth.
Bain’s Private Equity practice counts alternative data analytics as a differentiator, particularly in consumer product and retail due diligences with increasingly robust interest from corporate work. Pyxis’ unique analytical capabilities reveal where, how and why consumers buy, how they pay, how much they spend, how their needs and demands are changing, and much more.
“Big data represents a strategic business opportunity, and we believe alternative data analytics is core to our work,” said Richard Lichtenstein, an Expert VP at Bain. “Pyxis delivers state-of-the art capabilities that complement our proven ‘outside-in’ approach with the ability to use complex data sets to assess company fundamentals. In short, we’re able to provide our clients with a valuable new dimension in due diligence and investment analysis.”
By combining proprietary algorithms with their extensive experience with alternative data, Pyxis generates actionable findings from its billions of consumer data points, consisting of SKU-level online shopping transactions, GPS location visits, credit and debit card transactions, both in the U.S. and internationally.
Pyxis' capabilities include, but are not limited to:
- Granular market share analysis
- Online market size estimates
- Share-of-wallet analysis
- Consumer behavior profiling
- Real-time monitoring of consumer preferences
- Optimized product pricing and SKU assortments
“Given Bain’s leadership in Private Equity due diligence, we’re thrilled to combine our broad-based alternative data expertise with Bain’s formidable capabilities,” said Ian Weber, Co-Founder of Pyxis. “After working closely with Bain on more than 50 diligence engagements, we are excited to seamlessly combine our capabilities to be even better suited to meet our clients’ needs” added Max Lee, Co-Founder of Pyxis.
Editor's Note: To arrange an interview, contact Dan Pinkney at dan.pinkney@bain.com or +1 646 562 8102
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About Bain & Company
Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.
Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.
About Pyxis
Pyxis is a leading consumer behavior analytics firm that uniquely leverages one of the widest arrays of alternative data sources to generate actionable insights concerning market share, market sizing, customer loyalty, pricing power, SKU-assortments, and more, for leading management consultancies, PE firms and consumer companies. Pyxis leverages its proprietary algorithms and its founders' background in fundamental analysis to seamlessly derive findings from combinations of GPS location data, e-commerce SKU level transaction data, credit and debit card transaction data, brick and mortar SKU level data, and more. Pyxis' wide-ranging consumer panels include tens of millions of participants both in the U.S and abroad.