BOSTON/MILAN—April 4, 2024 —Top management consulting firm Bain & Company and B2B SaaS firm Green Story are working together to help luxury brands assess the full lifecycle of their products and develop carbon footprinting strategies. The pair is currently supporting Italian fashion Brand Tod’s, renowned for its luxury shoes and leather goods.

This project combines Bain’s industry-leading expertise in sustainable luxury, supply chain, and consumer behavior with Green Story’s cutting-edge technology platform, scientific expertise in carbon footprinting, and tried and tested solutions for helping consumers make more informed decisions about their purchases.

“The environmental impact of fashion is increasing, and the industry is taking on new meaning, intertwining durability, quality, impact, and other external elements,” said Claudia D’Arpizio, partner and global head of Fashion & Luxury at Bain & Company.

“Consumers are increasingly becoming champions for sustainability, and they are eager to see their favorite brands accelerating on their ESG ambitions. Our work with Green Story provides the opportunity to quantify products’ related impacts as the brand becomes more engaged and systematic about its products’ footprint”, added Matteo Capellini, expert partner within Sustainability & Responsibility practice at Bain & Company.

“We’re excited and proud to partner with Bain in delivering Product Sustainability solutions to brands worldwide.” said Akhil Sivanandan, Co-Founder and President of Green Story. “Our seasoned team, led by Dr. Kannan Muthu, a world-renowned expert in Life Cycle Assessment, is at the core of Green Story, ensuring our unwavering commitment to data excellence and expertise. Together with Bain, we're dedicated to helping Tod's assess the precise environmental footprint of three iconic products. Leveraging our consumer insights and expertise, we aim to support Tod's in developing actionable, science-based initiatives.

“Since its foundation, the Tod’s brand is synonymous with quality, heritage, and craftmanship excellence, values that today need to be rooted in a sustainable mindset and approach” said Carlo Alberto Beretta, Tod’s General Brand Manager. “This project is part of the company’s strong commitment towards customers’ centricity fostered by the quantification and progressive reduction of product-related environmental impacts. Bain and Green Story bring valuable industry expertise and technical capabilities that enrich our robust sustainability agenda.”

Media contacts:

For any questions or to arrange an interview, please contact:

Orsola Randi (Milan) — Email: orsola.randi@bain.com Tel: +39 339 327 3672

Katie Ware (New York)—Email: katie.ware@bain.com

About Bain & Company

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. 

About Green Story

Green Story is a leading sustainability intelligence platform exclusively crafted for the fashion industry.

Anchored in data excellence and empowered by a team of experts, Green Story drives sustainability transformation by delivering precise insights into a product's environmental footprint.

Our tools enable organisations to infuse buyers’ journeys with sustainability data, and craft substantiated green stories for consumers. Coupled with a trusted marketplace for impactful environmental offsets and stringent compliance tools, Green Story adeptly turns the intricate challenges of sustainability into scalable, credible, and data-backed solutions.

Green Story partners with hundreds of leading brands across the world in driving sustainable change.

Contact: Akhil Sivanandan | akhil@greenstory.io

About Tod’s Group

Founded as a small shoe factory in Casette D’Ete over a century ago, TOD’S epitomizes true Italian style with a focus on craftsmanship.

All TOD’S products are entirely Made in Italy, a distinctiveness that has kept clients loyal throughout generations. Refined, understated luxury, impeccable taste and enviable quality are the key signposts to each and every TOD’S piece.

The signature TOD’S Gommino, with its trademark 133 rubber pebbles on the sole, was born in the late 1970’s and rapidly became the go-to luxury moccasin on an international level. 

On November 6th, 2000, the Group was listed on the Milan stock exchange. In 2013, TOD’S introduced a full ready to wear women’s collection and in 2014 the brand launched a full ready to wear wardrobe for men. As of September 30th, 2023, the Group’s distribution network includes 344 DOS and 94 franchise stores around the worl