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Digiday

Condé Nast’s turnaround plan faces hurdles

Condé Nast’s turnaround plan faces hurdles

Condé Nast CEO Bob Sauerberg has given himself a five-year window to diversify the legacy magazine publisher’s revenues away from print advertising and put it on a path to profitability.

  • 2018년8월14일
  • 읽기 소요시간

Digiday

Condé Nast’s turnaround plan faces hurdles

Condé Nast CEO Bob Sauerberg has given himself a five-year window to diversify the legacy magazine publisher’s revenues away from print advertising and put it on a path to profitability. Industry observers and former Condé executives think he has his work cut out for him.

“It’s a logical adjacency to think about, but you have to be realistic,” Andre James, a partner at Bain & Company who heads the firm’s media and entertainment practice in the Americas, told Digiday in response to a question about the increased competitiveness in the market for agency and creative services. “You have all the big media conglomerates trying to run the same strategy.”

Read full article on Digiday here.