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Tectonic shifts in the retail landscape and rapidly evolving shopper needs require CPGs to reinvent themselves. Next-Gen Key Account Management enables you to work closely with retailers to jointly identify and execute optimal value-creation strategies.
Our Next-Gen Key Account Management approach enhances the joint value that you can create with your retail customers. We can help you build customized plans for each account, anchored in a deep understanding of their strategy and the joint profit pool.
You can strengthen your team's capabilities with FrontView®, our proprietary state-of-the-art software solution powered by advanced analytics, to address every facet of key account management, from plan definition to negotiation to results tracking and plan monitoring. FrontView is a unique software solution that allows you to model scenarios and trade simulations and develop individually tailored plans that produce maximum value for you and your customers.
