Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
By Chris Zook
Unstoppable takes the reader on a journey of corporate introspection, led by a master strategist. The journey is a treasure hunt for 'hidden assets' that will help the reader redefine their business. Best of all, it is a business book where you can move the theory right from the pages and into practical use.
—Robert Salerno, Former President, Avis
The concept of recognizing and leveraging hidden assets is critical in today's corporate world as many traditional businesses have been transformed by technology, rapid changes in customer dynamics and increased global competition. The practical advice and insights offered here provide a compelling path for action.
—Nancy McKinstry, CEO and Chairman of the Executive Board, Wolters Kluwer
Anyone thinking about long-term sustainable growth and value creation must take into consideration the examples illustrated in this great read.
—Charlie Denson, Former President, Nike Brand