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Cannes 2020: Higher Velocity for Better Work

By 2030, companies that have fully embraced marketing speed as a competitive advantage will be outperforming.

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Cannes 2020: Higher Velocity for Better Work
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Our Cannes theme this year began with the observation that the only thing that is constant in our industry is change. Our prediction is that, by 2030, companies that are able to react quickly to the expectations of consumers and the moves of their competitors will be able to win in the market.

 

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