스냅차트

Consumers Start to Embrace Digital Insurance Platforms

They’re signing up for services beyond the core insurance policy.

스냅차트

Consumers Start to Embrace Digital Insurance Platforms
en

Digital platforms are spreading throughout insurance markets, some featuring integrated services beyond the core insurance policy. In auto insurance markets, platforms offer vehicle purchase and sale listings, safe-driving discounts and emergency support. In health insurance, platform services include diagnostics, treatment, healthy living advice and, during the Covid-19 pandemic, more telemedicine. In home insurance, common services are security, energy, and purchase and sale listings. Done right, such services have a strong influence on the insurance purchasing decision, Bain’s latest global consumer survey finds. And although many types of companies offer such services, incumbent insurers do have an advantage in this regard. As shown in the figure, customers who use ecosystem services through their insurer rate their experience higher than those who use services through other providers. As platforms continue to spread both geographically and throughout new corners of insurance markets, insurers should plant their platform flag soon.

Related brief

As Insurance Platforms Take Hold, What Does Success Look Like?

Value-added services will be essential for insurers to stave off commoditization and remain competitive.

태그

베인에 궁금하신 점이 있으신가요?

베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.