베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

Report

Digital Consumers of Tomorrow, Here Today

Digital Consumers of Tomorrow, Here Today

The move from an offline to an online economy in Southeast Asia has taken off much faster than anyone expected.

  • 읽기 소요시간

Report

Digital Consumers of Tomorrow, Here Today
en

This report is part of SYNC Southeast Asia, a thought leadership series in collaboration with Facebook focused on keeping in tune with the consumers of tomorrow.

Our 2019 study, Riding the Digital Wave, introduced us to the new type of Southeast Asian consumer: The digital consumer who purchases goods or services online at least once a year, and a Discovery Generation whose purchasing habits are largely driven by inspiration and openness to digital discovery. We examined their rapid rise, their spending patterns, and what their emergence means for many brands.

Come 2020, the move from an offline to an online economy has taken off much faster than anyone expected. Change that was supposed to take place over a few years happened in one. Many of the trends we forecast took place, but at an accelerated (and exhilarating!) pace, which means more digital consumers with higher online spending across a broader set of categories.

As we entered a new decade, we spoke to these digital consumers again and asked how 2020 has shaped and continues to shape them. This is their story.

Written in collaboration with

Written in collaboration with

FB_Logo.png


 

태그

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.