베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

Video

Federica Levato: The Changing Role of the Luxury Store

Brands can capitalize on the growth opportunities in the industry by investing more in their stores.

  • 2018년12월3일

Video

Federica Levato: The Changing Role of the Luxury Store

With the growth in digital technologies and e-commerce, luxury is undergoing a major transformation. Federica Levato, a partner with Bain's Retail practice, explains how brands can reinvent their store concepts to take advantage of the millennial mindset and reshape their customer journeys.

Read the Bain Report: The Future of Luxury: A Look into Tomorrow to Understand Today

Read the transcript below.

FEDERICA LEVATO: Luxury is undergoing a major transformation. Digital technologies are reshaping customer journeys and customer touchpoints. Luxury companies are investing up to 50% of their marketing budget into digital activations. And e-commerce will become more than 25% of the luxury market in 2025.

The role of the stores needs to change accordingly. Time is the new currency for the new generations of luxury customers, GenZ and millennials. So brands need to give good reasons to their customer to spend time in their stores.

Stores will have to become true embassies of their brand and not just points of transaction. Stores need to shift from a standardized to a location-specific format and concept, from an impressive experience to an immersive experience, and from being aspirational to really inspire and be inspirational for the customers. Stores will really become new circles and spaces for local communities to meet and spend time around brand and brand value, and to extend and expand customer lifetime value.

Read the Bain Report

The Future of Luxury: A Look into Tomorrow to Understand Today

Our Fall–Winter 2018 Luxury Goods Worldwide Market Study highlights seven trends that will shape the industry through 2025.

태그

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.