How to Drive Profitable Growth in the New Normal

Experts from NielsenIQ and Bain discuss the evolution of the Gulf Cooperation Council (GCC) market and the best practices for fast-moving consumer goods (FMCG) companies in the new market context.


How to Drive Profitable Growth in the New Normal

Fast-moving consumer goods (FMCG) companies operating within the Gulf Cooperation Council have been facing unprecedented challenges during recent years. A significant slowdown in market growth has led to an intense fight among players to gain market share. In parallel, the global rise in raw materials and transportation prices as well as a structural increase in the cost of doing business in the region (e.g., regulatory changes) have put FMCG companies’ margins under significant pressure.

Conversations with industry executives have highlighted that the business model once proven for the region no longer fits the new normal. Winners of the future will need to evolve and embed a new set of capabilities to turn trends and challenges into a competitive advantage.

In this webinar, Cyrille Fabre, Faisal Sheikh, and Federico Piro, all partners with Bain's Consumer Products practice, are joined by Mike Gerousis and Vikram Dhunta, both analytics leaders with NielsenIQ, to share insights on regional consumer trends and market challenges—and what best practices and tools FMCG companies can use to bring about profitable growth in the new market context.

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