A growing number of Americans are worried that the negative effects of Covid-19 on their livelihoods will be permanent.
The latest Bain/Dynata survey of US consumers, conducted March 30 through April 1, finds that nearly half of the 23% of Americans who have experienced a layoff don’t expect to return to their jobs. And, of the 9% of business owners who say they have closed due to Covid-19, 15% don’t expect to reopen when the pandemic ends.
Bain's weekly survey shows a spike in health and financial concerns in rural America.
As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.
Karen Harris is managing director of Bain & Company's Macro Trends Group and is based in the firm's New York office.
Dynata provides first-party data for the Bain Consumer Health Index and provides a nationally representative sample of US adults (weekly) that constitutes the underlying data for this analysis.