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Cloud services and technology could account for 60% of IT market growth through 2021, and much of that is expected to come from public cloud. Enterprise customers are becoming increasingly comfortable with the security, reliability and flexibility of public cloud, a development that’s proving a powerful tailwind for leading cloud services like Amazon Web Services, Microsoft Azure and Google Cloud. To remain competitive, tech incumbents are learning how to position their goods and services in a mostly public cloud world.
Mark Brinda and Kate Woolley are members of Bain & Company’s Global Technology practice. They are based in the firm’s New York office.
How Technology Incumbents Can Realize Their Cloud Growth Ambitions
Cloud services and related software and hardware accounted for the majority of IT growth in 2013–17.