US Front Line of Healthcare 2026

How to win with consumers and clinicians

US Front Line of Healthcare 2026

How to win with consumers and clinicians

The healthcare experience still falls short for consumers and clinicians, and both are voting with their feet.

Nearly 9 in 10 consumers have a preferred health system, yet almost one-third sought care elsewhere in the last 12 months for more convenience or better access.

Clinician satisfaction is at an all-time low, with one in four physicians wanting to switch employers. Lack of respect and dignity, as well as lack of recognition, are now top non-pay-related attrition drivers.

Transforming the front line has never been more important. Done right, AI can become a meaningful accelerant. It also adds urgency to change, as early adopters will be able to continually reinvest their returns and widen the performance gap on their competitors.

Our 2026 Front Line of Healthcare report explores consumer, physician, and AI trends and proposes four strategic imperatives for health system leaders to win on the front line.

Bar chart of the top reasons consumers sought care outside their preferred health system, as a percentage of consumers. More convenient location, hours or telehealth and a provider recommendation tie at 32%, followed by shorter wait time at 26%, service unavailable at the main health system at 24%, and better reputation or quality ratings at 18%.
Source: Bain US Frontline of Healthcare, June 2026 (n=500 consumers)
Bar chart of physician employee net promoter score (eNPS) falling from 22% in 2017 to 19% in 2022 and 6% in 2026.
Source: Bain US Frontline of Healthcare, June 2026 (n=400 physicians)

The healthcare experience still falls short for consumers and clinicians, and both are voting with their feet.

Nearly 9 in 10 consumers have a preferred health system, yet almost one-third sought care elsewhere in the last 12 months for more convenience or better access.

Clinician satisfaction is at an all-time low, with one in four physicians wanting to switch employers. Lack of respect and dignity, as well as lack of recognition, are now top non-pay-related attrition drivers.

Transforming the front line has never been more important. Done right, AI can become a meaningful accelerant. It also adds urgency to change, as early adopters will be able to continually reinvest their returns and widen the performance gap on their competitors.

Our 2026 Front Line of Healthcare report explores consumer, physician, and AI trends and proposes four strategic imperatives for health system leaders to win on the front line.

Bar chart of the top reasons consumers sought care outside their preferred health system, as a percentage of consumers. More convenient location, hours or telehealth and a provider recommendation tie at 32%, followed by shorter wait time at 26%, service unavailable at the main health system at 24%, and better reputation or quality ratings at 18%.
Source: Bain US Frontline of Healthcare, June 2026 (n=500 consumers)
Bar chart of physician employee net promoter score (eNPS) falling from 22% in 2017 to 19% in 2022 and 6% in 2026.
Source: Bain US Frontline of Healthcare, June 2026 (n=400 physicians)

Joshua Weisbrod

파트너

Margaret Dries

파트너

Michael Brookshire

파트너

Selected Highlights

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