베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

스냅차트

Young, Wealthy and Worried: How Americans Perceive the Pandemic

Older consumers are relatively unconcerned about their health and finances, compared with younger generations.

스냅차트

Young, Wealthy and Worried: How Americans Perceive the Pandemic
en

Young Americans remain disproportionately worried about the health and financial impact of the Covid-19 pandemic. According to the average of weekly Bain/Dynata surveys, conducted March 2 to July 8, 32% of US consumers ages 18 to 44 report feeling very concerned. Meanwhile, only 14% of respondents age 65 and older—those at greatest risk from the virus—say they feel the same. 

For older and middle-aged Americans, concern levels are consistent, regardless of how much they make or whether they live in an urban, suburban or rural area. But for young respondents, concern levels vary significantly according to income and community. Increased apprehension is most prevalent among high-income Americans in the 18-to-44 age bracket. Of those making more than $100,000 a year, 37% express high concerns about the pandemic. When compared with their lower-income counterparts, that number falls to 32% for urban and suburban dwellers, and 21% for those living in rural areas.

The population most unsettled by the Covid-19 outbreak is also the most socially active: Since March, 69% of young respondents have engaged in at least one social activity per week, including shopping for nonessential items and dining out. This is possibly because this group may socialize more under normal circumstances. In addition, for these young consumers, unease over the financial harm of the pandemic outweighs the health risks—although young, wealthy men are notably worried about their physical health. Older populations, on the other hand, feel the potential financial and health consequences are equal.

For Our Clients

Macro Surveillance Platform

For more detail on the business implications of coronavirus from Bain’s Macro Trends Group, log on to the Macro Surveillance Platform. Learn more about the platform >

About the Research

Data powered by Dynata, a leading global first-party data and insights platform.

Related Insights

Coronavirus

As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.

태그

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.