Press release

Digital marketing represents 18% of media spend and is expected to reach 27% by 2020, says Bain & Company

Digital marketing represents 18% of media spend and is expected to reach 27% by 2020, says Bain & Company

Despite growth, Brazil is still far behind the United States and the United Kingdom, where digital marketing investments amount to 33% and 51% of media capital.

  • 2017년4월4일
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Press release

Digital marketing represents 18% of media spend and is expected to reach 27% by 2020, says Bain & Company

Despite growth, Brazil is still far behind the United States and the United Kingdom, where digital marketing investments amount to 33% and 51% of media capital.

(Full article only available in Portuguese)

About Bain & Company

Bain & Company works with leaders worldwide to solve their toughest challenges and deliver enduring results. Since 1973, we’ve partnered with clients, including private equity and portfolio companies, to build the capabilities they need to stay ahead of change and help them redefine their industries. We measure our success by our clients’ success, and we proudly hold the highest levels of client advocacy in our field.

Bain is consistently recognized globally as one of the best places to work. We operate as one global team, uniting strategists, industry and functional experts, technologists, and advisors with a vibrant ecosystem of technology partners. 

Notes to Editors

Bain & Company was founded in 1973 and today has 19,000 employees across 67 cities in 40 countries. We have worked with more than two-thirds of the Global 500 and more than 9,000 companies worldwide. Bain has pledged to deliver $2 billion in pro bono consulting to nonprofit, public-sector and charitable organizations by 2035. The firm is consistently recognized as a Leader in major analyst rankings across multiple areas, including digital business, innovation, strategy, experience design, customer experience, and carbon-zero transformation.