Geraldane Gumba

Geraldane (GG) Gumba is a member of our FRWD practice within our Marketing & Customer Excellence capability.

Geraldane specializes in growth strategy, digital commerce, marketing transformation, and customer-centric growth strategies for consumer-facing companies. Her experience includes private equity commercial due diligences, go-to-market strategy, digital sales acceleration, and integrated marketing transformation.

At Bain, Geraldane has supported the continued expansion of the FRWD practice in EMEA and plays an active role in talent development, mentorship, and diversity, equity, and inclusion initiatives.

Prior to joining Bain, Geraldane spent nearly 10 years at Netflix and Amazon Prime Video, leading international market expansion, global title launches, and streaming growth initiatives across EMEA and global markets. Earlier in her career, she worked in communications planning and advertising operations for integrated marketing agencies in San Francisco.

Geraldane holds a bachelor’s degree in economics from the University of California, San Diego. Outside of work, she enjoys hiking with her dog, Buddy, and is restoring a historic cottage in the English countryside. She also supports dog welfare and rescue organizations.