Merel van Cruchten



Leader in the Consumer Products and Retail practices, with core capability in Commercial Strategy


전문 분야

Merel van Cruchten is a member of the firm’s Consumer Products, Retail and Private Equity practices. Since beginning her career in 2011, she's gained consulting and industry experience across Europe and Asia, having previously been based in our Tokyo Office.

Merel primarily advises clients across the consumer products and retail industries, working in such sectors as beverages, food, luxury goods, apparel. Her core capability includes commercial strategy (top-line growth acceleration), with emphasis on brand strategy and commercial excellence. She has also gained broad expertise across the value chain of private equity investors, including commercial due diligence, portfolio value creation and exit planning.

In addition to her client work, she is passionate about people development and has led various talent initiatives across the Amsterdam and Tokyo offices.

Prior to Bain, Merel worked in corporate and business unit strategy in the financial services industry, focusing on the retail segment. She holds a BSc and MSc in international business from Maastricht University with a concentration in finance.

Outside of working hours, Merel is a happy mother of two, and enjoys various sports. 

베인에 궁금하신 점이 있으신가요?

베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.