베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

사례 연구

An auctioneer makes a winning online bid

When an established industrial equipment auction house wanted to extend its business online, executives asked Bain to identify where it could best compete. Bain recommended creating an online resource for sellers and buyers that built upon the company’s history of B2B success. The approach achieved a 170 percent increase in visitors and lots listed.

  • 읽기 소요시간

한눈에 보기

  • 270% rise in average daily unique visitors
  • 170% rise in number of lots listed

전체보기

The Situation

FastTalkers*, an established industrial equipment auction house, was considering the best strategy to bring its business online.

Traditional and online auctioneers have succeeded for very different reasons.

Traditional auctioneers focus on depth of offering
  • Experience
  • Relationships
  • Value-added services
  • Aggregated assets
Online auctioneers focus on breadth of offering
  • Anytime, anywhere
  • Scalability
  • Unaggregated assets

Bain was asked to help FastTalkers migrate to a full potential B2B e-commerce strategy.

Our Approach

The Bain team analyzed the online auction industry and defined how FastTalkers could best compete.

Our Recommendations

Bain recommended that FastTalkers adopt an integrated business model that would provide a unique solution for both sellers and buyers.

The Results

By implementing Bain's recommendations and working closely together with Bain in various phases of the start-up, FastTalkers rapidly gained sustainable scale and momentum.

 

 

* We take our clients' confidentiality seriously. While we've changed their names, the results are real. 

 

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.