Véronique Pauwels is a partner in Bain & Company's Amsterdam office. She is the co-leader of the firm's EMEA Performance Improvement practice, the leader for Sustained Cost Transformations and an expert in marketing cost optimization. She is also a senior member of Bain's Consumer Products and Customer Strategy & Marketing areas.
Véronique has more than 20 years of experience supporting senior leaders and management teams in addressing their most pressing strategic challenges.
Her industry experience includes engagements with clients in the consumer goods and industrial goods sectors, with a particular focus on construction and building products. Within industrial goods, she focuses on the construction, building products and chemicals industries. Véronique has led case teams and partnered with client teams to address growth, turnaround and customer strategy, performance enhancement, procurement, organizational effectiveness and change management.
Outside of Bain, Véronique is part of the Board of the Concert Hall Fund. She also chaired the business working group in the Dutch "Talent naar de Top" diversity initiative, resulting in a government charter signed by more than 150 companies committing to targets increasing the number of top women in business. In 2010, she won the Young Captain Award, a prestigious prize that recognizes talented young Dutch business leaders.
Véronique joined Bain in 1996 and brings a global perspective to her clients based on her experience serving in the firm's Brussels, Johannesburg, Sydney, Melbourne and London offices.
Véronique earned a Bachelors and Masters degree in civil engineering and a Bachelors degree in psychology from the University of Ghent (Belgium) and all with honors. She also holds an MBA from the Vlerick School of Management (Belgium).
- “How Companies Can Make Efficiency Part of Their DNA,” Forbes.com, May 2016, Article
- “Building Efficient Organizations,” Brief, April 2016
- “Beyond Lean: Gaining a Competitive Edge through Sustained Cost Transformation,” Brief, October 2015
- “Cost cutting: no pain, all gain,” Forbes.com, October 2014, Article
- “Cost-Cutting with No Regrets,” Brief, August 2014