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Forbes.com

The Math, The Magic And The Customer, With Bain

The Math, The Magic And The Customer, With Bain

  • agosto 01, 2016
  • min read

Forbes.com

The Math, The Magic And The Customer, With Bain

A study from Bain & Company, "The Math, the Magic and the Customer," found that inundated with troves of analytical data, today's marketers often mistake the "algorithm" for the "person." Laura Beaudin, a partner in Bain's Customer Strategy & Marketing and Digital practices, offers a fresh approach on how important it is to not get lost in the data and maintain connection to the customer as a person on The Modern Customer Podcast.