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Commercial Operating Model

Today's B2B customers think they can learn everything they need to know about your company long before your first sales contact. Bain Commercial Operating Model helps ensure that you reach those customers with the right omnichannel strategy—and deploy all your selling resources with the right accountabilities and organization to deliver a winning customer experience.

Why Bain

Why Bain

We focus on understanding the customer and aligning your commercial model with your business strategy.
We’re thought leaders in the sales process—and how to transform it for success.
We've helped 2,500+ companies globally, across industries, get the most out of their sales operations and personnel.
Our combination of cross-industry experience and industry-specific expertise provides cutting-edge insight into what works best for your business.

What to Expect

What to Expect

Growth

Generate EBITDA growth of 20% to 25% by upgrading your sales capability on multiple fronts.

Focus

Align your sales operations with your customer's buying behaviors and strategic needs.

Efficiency

Streamline your sales operation and make it hum.

Effectiveness

Exploit technology investments to get the most from your salesforce.

Talent

Reset the bar to build the next generation of salespeople.

Our Team

Kate Woolley Partner New York

Dianne Ledingham Partner Boston

Mark Kovac Partner Dallas

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Insights

Bain B2B Commercial Excellence

Empowering Sales Teams with Smart Digital Tools

Successful sales efforts hinge on state-of-the-art digital solutions. Here's how leading organizations make the most of them.

Bain B2B Commercial Excellence

Sales Excellence: The Marathon

Bain Partner Mark Kovac explains how to build a world-class sales team that becomes a powerful engine for growth.

Bain B2B Commercial Excellence

How the Best Sales Operations Teams Navigate the Digital Cosmos

Leading commercial operations teams emphasize digital tools that help frontline reps.

Bain Commercial Operating Model

Medtech’s Dilemma: Ambulatory Surgery Centers Want a Discount

Pressure on medtech companies is rising as outpatient surgery centers grow.

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Related Offerings

Bain Sales Compensation Booster

Bain helps you diagnose compensation-related issues and design a world-class sales compensation plan.

Bain Commercial Accelerator

Arm your company with operational tools tuned to your market so you can aggressively increase profitability and growth—and sustain the results.

Bain B2B Commercial Excellence

Bain B2B Commercial Excellence

Build your organization’s capabilities to sell more—or more profitably—by putting the right offers in front of customers at the right price and time in the most effective channels.

Elements of Value®

Elements of Value®

Elements of Value® provides a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.

Bain Go-to-Market Mobilizer

Bain Go-to-Market Mobilizer

Build a detailed analysis of a market opportunity—and then mobilizes your sales teams to attack it.

Bain Pricing

Bain Pricing helps you set and get the right price, every time.

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