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Commercial Operating Model

Today's B2B customers think they can learn everything they need to know about your company long before your first sales contact. Bain Commercial Operating Model helps ensure that you reach those customers with the right omnichannel strategy—and deploy all your selling resources with the right accountabilities and organization to deliver a winning customer experience.

Why Bain

Why Bain

We focus on understanding the customer and aligning your commercial model with your business strategy.
We’re thought leaders in the sales process—and how to transform it for success.
We've helped 2,500+ companies globally, across industries, get the most out of their sales operations and personnel.
Our combination of cross-industry experience and industry-specific expertise provides cutting-edge insight into what works best for your business.

How We Can Help

How We Can Help

Growth

Generate EBITDA growth of 20% to 25% by upgrading your sales capability on multiple fronts.

Focus

Align your sales operations with your customer's buying behaviors and strategic needs.

Efficiency

Streamline your sales operation and make it hum.

Effectiveness

Exploit technology investments to get the most from your salesforce.

Talent

Reset the bar to build the next generation of salespeople.

Our Team

Kate Woolley Partner New York

Mark Kovac Partner Dallas

Dianne Ledingham Partner Boston

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Insights

Bain Commercial Operating Model

Medtech’s Dilemma: Ambulatory Surgery Centers Want a Discount

Pressure on medtech companies is rising as outpatient surgery centers grow.

Bain B2B Commercial Excellence

The Rosetta Stone of Commercial Operations—Deciphering Where to Focus

Winning sales organizations excel at these five essential capabilities.

The Pricing Is Right: Lessons from Top-Performing Consumer Companies

Leading consumer companies have elevated their pricing practices in a handful of critical areas.

Bain Commercial Operating Model

Ambulatory Surgery Center Growth Accelerates: Is Medtech Ready?

As outpatient surgery centers perform a growing share of procedures, medtech leaders are rethinking their commercial strategies.

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Related Offerings

Bain B2B Commercial Excellence

Build your organization’s capabilities to sell more—or more profitably—by putting the right offers in front of customers at the right price and time in the most effective channels.

Bain Pricing

Bain Pricing helps you set and get the right price, every time.

Bain Marketing Excellence

Bain Marketing Excellence

Quickly begin delivering the right messages to your customers and building the skills of your team.

Elements of Value®

Elements of Value®

Elements of Value® provides a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.

Net Promoter System®

Net Promoter System®

Focus on earning the passionate loyalty of customers while inspiring the energy, enthusiasm and creativity of employees to accelerate profitable, sustainable organic growth.

Bain Offering Management

Bain Offering Management

Reimagine your offerings as an integrated suite that delights customers throughout their journey from discovery to service and support.

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