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Commercial Operating Model

Today's B2B customers think they can learn everything they need to know about your company long before your first sales contact. Bain Commercial Operating Model helps ensure that you reach those customers with the right omnichannel strategy—and deploy all your selling resources with the right accountabilities and organization to deliver a winning customer experience.

Commercial Operating Model

Why Bain

Why Bain

  • We focus on understanding the customer and aligning your commercial model with your business strategy.
  • We’re thought leaders in the sales process—and how to transform it for success.
  • We've helped 2,500+ companies globally, across industries, get the most out of their sales operations and personnel.
  • Our combination of cross-industry experience and industry-specific expertise provides cutting-edge insight into what works best for your business.

Results You Can Expect

Results You Can Expect

Growth

Generate EBITDA growth of 20% to 25% by upgrading your sales capability on multiple fronts.

Focus

Align your sales operations with your customer's buying behaviors and strategic needs.

Efficiency

Streamline your sales operation and make it hum.

Effectiveness

Exploit technology investments to get the most from your salesforce.

Talent

Reset the bar to build the next generation of salespeople.

Our Team

Kate Woolley Partner New York

Mark Kovac Partner Dallas

Jamie Cleghorn Partner Chicago

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Insights
Bain B2B Commercial Excellence
Is Your Sales Organization Ready for the Next Recession?
A winning game plan relies on new digital tools that will help companies prosper when the economy turns down.
Brief fevereiro 07, 2019
Bain B2B Commercial Excellence
For Grocers, Being Picky Pays Off
Grocers scoring highest in customer loyalty focus on unique value propositions to carve out niches.
Snap Chart fevereiro 06, 2019
Bain B2B Commercial Excellence
Where Should You Spend the Next Go-to-Market Dollar?
A diagnostic X-ray reveals the commercial gaps that matter to your business.
Snap Chart janeiro 16, 2019
Bain B2B Commercial Excellence
Choosing Your Next Go-to-Market Investment
Where should you spend the next dollar on commercial capabilities? A diagnostic X-ray reveals the gaps that matter to your business.
Brief janeiro 11, 2019
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