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Commercial Operating Model

Today's B2B customers think they can learn everything they need to know about your company long before your first sales contact. Bain Commercial Operating Model helps ensure that you reach those customers with the right omnichannel strategy—and deploy all your selling resources with the right accountabilities and organization to deliver a winning customer experience.

Why Bain

Why Bain

We focus on understanding the customer and aligning your commercial model with your business strategy.
We’re thought leaders in the sales process—and how to transform it for success.
We've helped 2,500+ companies globally, across industries, get the most out of their sales operations and personnel.
Our combination of cross-industry experience and industry-specific expertise provides cutting-edge insight into what works best for your business.

Results You Can Expect

Results You Can Expect

Growth

Generate EBITDA growth of 20% to 25% by upgrading your sales capability on multiple fronts.

Focus

Align your sales operations with your customer's buying behaviors and strategic needs.

Efficiency

Streamline your sales operation and make it hum.

Effectiveness

Exploit technology investments to get the most from your salesforce.

Talent

Reset the bar to build the next generation of salespeople.

Our Team

Kate Woolley Partner New York

Dianne Ledingham Partner Boston

Mark Kovac Partner Dallas

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Insights

Bain B2B Commercial Excellence

Better Matchmaking with B2B Channel Partners

A robust channel partner database reveals which relationships to focus on.

Bain B2B Commercial Excellence

An X-ray for Your Sales Ailments

How sales leaders can diagnose and mend the gaps in their go-to-market models.

Bain B2B Commercial Excellence

Preparing Sales for the Coming Storm

Companies that plan ahead and tap digital tools can not only survive a downturn but thrive.

Bain B2B Commercial Excellence

A Formula for Success in China's Dynamic Chemicals Market

Bain Partner Thomas Luedi explains how multinational companies can address market shifts in China's chemicals industry.

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Related Offerings

Bain Pricing

Bain Pricing helps you set and get the right price, every time.

Bain B2B Commercial Excellence

Build your organization’s capabilities to sell more—or more profitably—by putting the right offers in front of customers at the right price and time in the most effective channels.

FRWD@Bain

Tap into the brand creative, media and marketing technology expertise you need to accelerate your digital marketing strategy, boosting your marketing ROI as you inspire customer action.

Bain Offering Management

Bain Offering Management

Reimagine your offerings as an integrated suite that delights customers throughout their journey from discovery to service and support.

Bain Marketing Excellence

Bain Marketing Excellence

Quickly begin delivering the right messages to your customers and building the skills of your team.

Elements of Value®

Elements of Value®

Elements of Value® provides a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.

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