Brief

Bain Retail Holiday Newsletter #5

Preliminary sales results for the 2009 holiday season are in, and the news is better than expected.

By Darrell Rigby, Kris Miller and Josh Chernoff

First published on janeiro 20, 2010
min read


Preliminary sales results for the 2009 holiday season are in, and the news is better than expected. Retail sales for November and December were up 1.2% over 2008, exceeding most forecasts. These results lend hope that momentum is gradually building as we exit an otherwise bleak year in which GAFO sales fell 2.6% overall. With the 2009 holiday season over, we turn our attention to the new year. We close our final newsletter of the season with a discussion of key retail strategies in 2010. Download PDF

Preliminary sales results for the 2009 holiday season are in, and the news is better than expected. Retail sales for November and December were up 1.2% over 2008, exceeding most forecasts. These results lend hope that momentum is gradually building as we exit an otherwise bleak year in which GAFO sales fell 2.6% overall. With the 2009 holiday season over, we turn our attention to the new year. We close our final newsletter of the season with a discussion of key retail strategies in 2010.

Download PDF