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Laurent Colombani: Generation #Hashtag—Media Companies Should Think Native Digital First

As more consumers seek digital-only content—and become more willing to pay for it—media companies must adopt a native-digital-first mindset.

By Laurent Colombani

  • First published on outubro 21, 2015

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Laurent Colombani: Generation #Hashtag—Media Companies Should Think Native Digital First
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As more consumers seek native digital content—and become more willing to pay for it—media companies must adopt a native-digital-first mindset. Partner Laurent Colombani discusses five tactics that can help media companies master their monetization strategies and prioritize native digital content.

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