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Laurent Colombani: Generation #Hashtag—Media Companies Should Think Native Digital First

As more consumers seek digital-only content—and become more willing to pay for it—media companies must adopt a native-digital-first mindset.

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Laurent Colombani: Generation #Hashtag—Media Companies Should Think Native Digital First
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As more consumers seek native digital content—and become more willing to pay for it—media companies must adopt a native-digital-first mindset. Partner Laurent Colombani discusses five tactics that can help media companies master their monetization strategies and prioritize native digital content.

Read the Bain Brief: Generation #hashtag ascendant: Think native digital first

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