Infographic

Smarter Bank Pricing in the Age of AI

Understanding each customer's price sensitivity helps banks balance discounting with sales conversions.

By Roberto Frazzitta, Luigi Esposito, Simone Battistino, Joe Fielding, and Seow-Chien Chew

  • First published on outubro 16, 2024

Infographic

Smarter Bank Pricing in the Age of AI
en

For a broader perspective on generative AI’s impact on the industry, explore our generative AI in Retail banking primer. 

The authors thank Francesca Chinello, a manager at Bain, for her work on this analysis.

Authors
  • Headshot of Roberto Frazzitta
    Partner, Milan
  • Headshot of Luigi Esposito
    Partner, Milan
  • Associate Partner, Milan
  • Headshot of Joe Fielding
    Partner, New York
  • Headshot of Seow-Chien Chew
    Partner, Singapore
Tags

How We've Helped Clients

A Bold New Strategy Restores a Bank to a Leadership Position

See more related case studies

A European Banking Giant Rises to the Fintech Challenge

See more related case studies

Blockchain-enabled Payment Flows: A Payments Company Reviews its Strategy

See more related case studies

Quer saber mais?

Ajudamos líderes do mundo todo a lidar com desafios e oportunidades cruciais para suas organizações. Juntos, criamos mudanças e resultados duradouros.