Infographic

Smarter Bank Pricing in the Age of AI

Understanding each customer's price sensitivity helps banks balance discounting with sales conversions.

Di Roberto Frazzitta, Luigi Esposito, Simone Battistino, Joe Fielding, e Seow-Chien Chew

  • First published on ottobre 16, 2024

Infographic

Smarter Bank Pricing in the Age of AI
en

For a broader perspective on generative AI’s impact on the industry, explore our generative AI in Retail banking primer. 

The authors thank Francesca Chinello, a manager at Bain, for her work on this analysis.

Autori
  • Headshot of Roberto Frazzitta
    Partner, Milan
  • Headshot of Luigi Esposito
    Partner, Milan
  • Associate Partner, Milan
  • Headshot of Joe Fielding
    Partner, New York
  • Headshot of Seow-Chien Chew
    Partner, Singapore
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