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Eileen Shy

Partner, New York

Sobre Eileen

Eileen Shy is a leader in our Consumer Products practice.

Eileen’s deep experience in the consumer goods sector includes a particular focus on growth strategy and large-scale change programs. She has led engagements in brand growth and strategy, customer-led growth, business unit strategy, category strategy, innovation, diligence and corporate mergers, operating model and organizational redesign, procurement and performance improvement.

She has extensive cross-category experience, including packaged food, snacks, alcoholic and non-alcoholic beverages, beauty, personal care and beyond.

Eileen has worked in four Bain offices on three continents.

Internally, Eileen led Bain’s 2018 acquisition of FRWD, a digital marketing agency based in Minneapolis, and currently sits on the Board of Advisors for FRWD. She has written multiple whitepapers, including “Lessons from US Brand Winners”; “The Great Ecommerce Illusion in Consumer Products” and “The Future of Marketing in Consumer Products.” She also serves as a member of the New York Partner Promotion Committee, amongst other firm leadership roles.

She earned her BA from Brown University, where she graduated Phi Beta Kappa and with honors. She earned her MBA from Harvard Business School.

Despite rapid growth in online sales, many large consumer product companies are losing market share. Here's how they can turn this trend around.

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