Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

The Times of India

Companies remain relevant with constant change

  • October 23, 2015
  • min read

The Times of India

Companies remain relevant with constant change

Joydeep Bhattacharya, head of the Consumer Products and Retail practices for Bain India, said distinct consumer segments are emerging, as are new consumer behaviors, attitudes and occasions, driven by forces like digital. "Companies have to think differently about addressing both new consumers and behaviors," said Bhattacharya.