Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

The Economist

IKEA undertakes some home improvements

  • November 02, 2017
  • min read

The Economist

IKEA undertakes some home improvements

Marc-André Kamel, head of Bain & Company's EMEA Retail practice, spoke to The Economist about IKEA's changing strategy and the importance of omnichannel in retail.