The Economist

IKEA undertakes some home improvements

IKEA undertakes some home improvements

  • 2017년11월2일
  • 읽기 소요시간

The Economist

IKEA undertakes some home improvements

Marc-André Kamel, head of Bain & Company's EMEA Retail practice, spoke to The Economist about IKEA's changing strategy and the importance of omnichannel in retail.