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The Globe and Mail

Waiting for the robo-revolution

Waiting for the robo-revolution

The low asset totals are a fundamental problem. The target demographic – millennials – simply doesn't have much money to invest yet.

  • February 08, 2020
  • min read

The Globe and Mail

Waiting for the robo-revolution

In 2015, it was projected that American robo-advisers would have US$2.2-trillion in assets under management by 2020. The latest figures suggest total assets are just more than one tenth of that.

“They fully overestimated the market potential," Matthias Memminger, a partner with Bain & Company, said of robo-advisers after studying the robo sector extensively. “Trusting an algorithm is a leap of faith very few people are willing to make."

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