Press release

Brahim Laaidi, Raja Atoui and Wissam Yassine partner at Bain

Brahim Laaidi, Raja Atoui and Wissam Yassine partner at Bain

Global strategy consulting firm Bain & Company has promoted three Middle East based company members to partner.

  • January 13, 2022
  • min read

Press release

Brahim Laaidi, Raja Atoui and Wissam Yassine partner at Bain

Bain & Company, one of the world’s leading global management consultancies has announced the internal promotions of three new members to partnership. 

The new partners are based in the firm’s UAE office. As per the latest round of promotions, Bain and Company has endorsed 78 individuals to senior leadership positions of partner and expert partner, effective January 1, 2022. The consultancy has also welcomed 50 new partners and expert partners over the last year.

“We continue to invest behind the growth of our business in the Middle East and I am really proud to welcome our next generation of leaders to our Partnership. These three new Partners each embody the very best of Bain, and bring deep expertise in their respective industry and capability areas and many years of experience serving some of our flagship clients across the region and coaching and developing our teams. I am confident they will continue to thrive in their new roles, and wish them a fantastic future ahead,” said Tom De Waele, Managing Partner at Bain & Company Middle East.  



Laaidi has been with Bain & Company for three years in the Middle East Office and holds an MBA Degree from Louvain School of Management, in Ottignies-Louvain-la-Neuve, Belgium. With more than 18 years of experience in Enterprise Technology and Digital transformation, he has supported clients on IT strategy, Operating Model, Advanced Analytics and Digital Transformation in several industries: Financial Service, Public Sector, and Retail. 

Before Bain, Laaidi was leading large IT programme delivery with a global system integrator serving clients in FS and Telco, in Europe and the US.  



Atoui has over 10 years of consulting experience in the Middle East and is a partner and core member in Bain & Company’s Energy & Natural Resources and Sustainability & Responsibility practices. He has led engagements across energy, utilities, manufacturing, and real estate sectors, and has advised clients on a range of topics including growth strategies, operating model and organisation design, and sustainability-driven value creation (particularly solutions such as carbon management and hydrogen). 

Atoui holds a MSc degree in Civil & Environmental Engineering from the University of California, Berkeley, and a BEng degree in Civil & Environmental Engineering from the American University of Beirut.



Yassine is a partner based in Bain & Company’s Middle East offices and a leader in our Public Sector and Government, Social Impact and Sustainability and Corporate Responsibility practices

He has more than 14 years of experience advising private sector and government entities across the GCC on a range of topics including socioeconomic development, sustainable development, corporate responsibility, human capital development and education. Wissam is also passionate about the non-profit sector and advised some of the leading foundations in the GCC region on strategy, impact maximisation and funding models.

Yassine holds a Master’s degree in Sustainable Development from Harvard University in Massachusetts, USA, an MBA from Insead in Fontainebleau, France and a Bachelor in Engineering from the American University of Beirut.

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