Market Reputation Manager

What makes us different

At Bain, we bring together the brightest, most curious minds to tackle our clients’ toughest challenges. We work in a high-trust, low-ego environment where every team member has impact and a voice. Collaboration, accountability, and respect define how we work with our clients and with each other.

Within the Nordic Market Reputation team, we shape how Bain shows up in the market: through our thought leadership, public profile, and engagement with the business community. We are a close-knit, supportive, and high-performing group who take pride in our craft and our culture, and we’re looking for a colleague who shares the same mindset.

About the role

The Market Reputation Manager for Sweden and Finland leads the execution of Bain’s marketing and communications strategy across both markets, working to strengthen Bain’s brand, elevate our thought leadership, and deepen engagement with senior executives, media, and talent audiences.

Based in Stockholm, this role is the day-to-day lead for all Market Reputation activities in Sweden and Finland, working in close partnership with senior partners, the local office teams, and colleagues across the Nordic, global, and practice marketing networks. You will play a central role in shaping how Bain shows up externally in these key markets.

This position reports to the Senior Manager, Market Reputation Nordics, and directly manages a Marketing Coordinator based in Stockholm.

What you’ll do

• Lead local marketing execution across Sweden and Finland, ensuring alignment with Bain’s Nordic and global marketing priorities.
• Own and execute all PR activities including direct media relationships, proactive pitching, story development, and thought-leadership amplification.
  • Build and maintain strong relationships with key business and trade journalists, particularly within major Swedish outlets (e.g., Dagens Industri, Svenska Dagbladet).
  • Identify opportunities for Bain leaders to engage with media and elevate Bain’s voice in relevant public debates.
• Plan and deliver local campaigns in collaboration with the Nordic Market Reputation team to build awareness and reputation among priority audiences.
  • Campaigns will include integrated activity across PR, events, social, digital, and partnerships.
• Support client development and local office priorities, including tailored communications for priority accounts and internal engagement initiatives.
• Design and manage events and partnerships, such as thought-leadership sessions, sponsorships, and speaking opportunities.
  • Lead the full process from concept through execution, including stakeholder alignment, content development, and vendor management.
• Collaborate across the Bain network, working with Global PR, Practice Marketing, Account Marketing teams, and our in-house centres of excellence [AW1] to leverage content and ensure consistency of messaging.
• Manage and coach the Marketing Coordinator in Stockholm, fostering professional growth, learning, and operational excellence that reflects Bain’s commitment to exceptional people leadership and teamwork.

About you

• Master’s degree in Business, Marketing, Public Relations, or Communications.
• 6+ years of B2B marketing experience, ideally within professional services or another knowledge-driven industry.
• Proven expertise in PR and media relations, including direct journalist engagement and strong credibility within the Swedish business media landscape.
• Track record of driving thought-leadership visibility and proactive storytelling with measurable results.
• Excellent stakeholder management skills, including the ability to influence and build trust with senior partners and executives.
• High emotional intelligence and cultural sensitivity; comfortable managing delicate situations with diplomacy and professionalism.
• Strong multi-channel marketing execution skills, integrating PR with digital, events, and content marketing.
• Demonstrated ability to manage and develop others within a small, high-performing team.
• Exceptional project management able to balance multiple priorities, deliver under pressure, and maintain quality and composure.
• Outstanding written and verbal communication in English and Swedish; Finnish is a plus.
• Based in Stockholm, with occasional travel to Helsinki and Copenhagen.

Why join us

You’ll join a global firm that combines strategic rigor with a human touch. At Bain, you’ll be empowered to shape ideas, lead initiatives, and grow in an environment built on trust and collaboration.

In the Nordic Market Reputation team, you’ll work alongside passionate professionals who care deeply about Bain’s brand and culture. You’ll have real ownership, high visibility with senior leadership, and the opportunity to make a tangible impact on how Bain is perceived in two of our most dynamic markets.