Amid industry disruption and macroeconomic turbulence, the path to profitable growth can feel…elusive. There is a way forward: Earn growth with renewed focus on customers. Too obvious? Hear us out.
WATCH: Enduring, profitable growth must be earned by winning on purpose
When companies put customer interests first, they stoke an amazing loyalty growth engine. And investors love it, our research says.
ServiceNow’s Chief Customer and Partner Officer Lara Caimi explains why customer-centricity leads to growth in every sector, and shares advice for aligning the C-suite through the frontline around that mission.
As few as 22% of B2B companies consistently measure and act on their customers’ experience. Those who do not are leaving money on the table
Customer love blooms with purpose-driven leadership. Meet some of the executives leading with love.
Without the right talent, you can’t grow. Our analysis of Glassdoor and NPS Prism demonstrates that companies that love their customers also have some of the happiest employees.
Only remarkable products and experiences lead to enduring customer loyalty economics. Bold innovation is required, and here we unpack one example: NFTs. Held in a multipurpose wallet registered to the owner, NFTs enable two-way communication with the brand through the wallet, similar to an alert or chat in an app.
Un livre à lire absolument. Le guide indispensable pour faire florir vote entreprise. Placez vos clients au coeur de votre stratégie tout en gardant le NPS pour boussole. Disponible dès maintenant !
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