Skip to Content
  • Offices

    Offices

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Global | English

    Select your region and language

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
Bain.com Homepage
Founder's Mentality®
  • Overview
  • About
    Bain.com Homepage
    Founder's Mentality®

    About

    • About Founder's Mentality
    • About Micro-battles
  • Podcast
  • Book
  • Blog
  • Offices
    Main menu

    Offices

    • North & Latin America
      Offices
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Offices
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Middle East
      Offices
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Offices
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Global | English
    Main menu

    Select your region and language

    • Global
      Select your region and language
      Global
      • Global (English)
    • North & Latin America
      Select your region and language
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Select your region and language
      Europe, Middle East, & Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Select your region and language
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Main menu
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
Founder's Mentality®
Founder's Mentality®
  • Industries
    • Industries

      • Aerospace & Defense
      • Agribusiness
      • Chemicals
      • Construction & Infrastructure
      • Consumer Products
      • Financial Services
      • Healthcare & Life Sciences
      • Industrial Machinery & Equipment
      • Media & Entertainment
      • Metals
      • Mining
      • Oil & Gas
      • Paper & Packaging
      • Private Equity
      • Social Impact
      • Retail
      • Technology
      • Telecommunications
      • Transportation
      • Travel & Leisure
      • Utilities & Renewables
  • Consulting Services
    • Consulting Services

      • Customer Experience
      • Sustainability
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategy
      • AI, Insights, and Solutions
      • Technology
      • Transformation
  • Digital
  • Insights
    • Insights

      • Industry Insights
      • Services Insights
      • Bain Books
      • Webinars
      • Bain Futures
      View all Insights
      Featured topics
      • Tariff Response
      • Artificial Intelligence
      • Thriving in Uncertainty
      • Executive Conversations
      • Macro Trends
      • Private Equity Report
      • M&A Report
      • Healthcare Private Equity Report
      • Paper & Packaging Report
      • Technology Report
      • CEO Insights
      • CFO Insights
      • COO Insights
      • CIO Insights
      • CMO Insights
      View all featured topics
  • About
    • About

      • What We Do
      • What We Believe
      • Our People & Leadership
      • Client Results
      • Awards & Recognition
      • Global Affiliations
      Further: Our global responsibility
      • Sustainability
      • Social Impact
      • World Economic Forum
      Learn more about Further
  • Careers
    Popular Searches
    • Agile
    • Digital
    • Strategy
    Your Previous Searches
      Recently Visited Pages

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Founder's Mentality Blog

      How to Super-size the Economy

      How to Super-size the Economy

      Ray Kroc epitomized many of the traits of the Founder’s Mentality as he turned a small California restaurant into the ubiquitous McDonald’s chain.

      By Chris Zook

      • min read

      Article

      How to Super-size the Economy
      en

      One of the new movies on offer this holiday season is the Michael Keaton film “The Founder,” which depicts how Ray Kroc’s relentless drive turned a small California restaurant into the ubiquitous McDonald’s chain.

      Earlier this month, the Wall Street Journal published an op-ed James Allen and I wrote called “The Company Founder’s Special Sauce.” In it, we noted that Kroc epitomized many of the traits of the Founder’s Mentality. Indeed, his autobiography, Grinding It Out, was one of many books by founders I read during our years of research for our book, The Founder’s Mentality.

      The movie’s title is a loaded one: It was Kroc, not his initial partners, Mac and Dick McDonald, who came to be widely regarded as McDonald’s founder, but it’s not hard to see why. Kroc’s passionate, obsessive personality is typical inside those companies that defy the odds and grow to scale. Our research found that of all newly registered businesses in the US, only about one in 500 will reach a size of $100 million in revenues and a mere one in 17,000 will attain $500 million and also sustain a decade of profitable growth.

      Learn more

      About the Founder's Mentality

      The three elements of the Founder's Mentality help companies sustain performance while avoiding the inevitable crises of growth.

      Such companies—and America’s ability to keep producing them—form the heart of what makes the US economy so successful and resilient. We could use more of them. Bain & Company’s research shows that over the past 15 years, founder-led companies delivered shareholder returns that are three times higher than those of other S&P 500 companies.

      As we noted in our Wall Street Journal op-ed, such performance can last long beyond the tenure of the actual founder if what we call the Founder’s Mentality is nurtured and preserved. What is the Founder’s Mentality? After analyzing examples of sustained success at 7,500 companies in 43 countries, visiting many in person, we found that great founders imbue their companies with three measurable traits—traits that are on clear display in Kroc’s story.

      The first is insurgency: The founding team declares war on its industry on behalf of underserved customers. Keaton, as Kroc, captures this well: “It’s revolutionary,” he says as he reverently describes the McDonald brothers’ fast-service approach.

      The second trait is an obsession with the front line that serves those customers and an attention to detail that borders on compulsive. “We demonstrated this emphasis on details, and saw it pay off, in our approach to hamburger patties,” wrote Kroc in his autobiography, devoting a full page not just to patties, but even to how high they could be stacked and the amount of wax on the paper slips between them—all of which added up to faster service.

      Third, these companies are steeped in an owner’s mindset, relentlessly focused on cash and determined to eliminate complexity wherever it appears. Kroc, for example, created an army of mini-founders by perfecting the franchise model, which motivated managers to behave like owners. Too often in business, the owner’s mindset becomes distorted. Managers seeking short-term profits to please Wall Street or increase their own bonuses engage in indiscriminate cost-cutting that alienates customers or employees. Companies with the Founder’s Mentality constantly reassess internal spending, but their goal is to root out bureaucratic barriers to speed and free up underused cash that they can redeploy to improve the customer experience.

      An owner’s mindset governed by a sense of insurgency and a frontline obsession is the special sauce that leads to sustained, long-term growth and could turbocharge the US economy. Bain’s research found that the best companies—the top 20% of performers, founder-led or not—exhibit these traits four to five times as often as the bottom performers.

      The bad news: Only about 7% of companies, founder-led or not, manage to maintain these traits as they grow to scale. Yet those that do create more than 50% of the net value in the stock market in any given year.

      Of course, many companies no longer have their driven founder at the helm. But if more companies were run with the Founder’s Mentality, customers, employees and shareholders would benefit mightily—and it might just super-size the economy.

      Authors
      • Headshot of Chris Zook
        Chris Zook
        Advisory Partner, Boston
      Contact us
      Related Consulting Services
      • Strategy
      Change Management
      Micro-battles and the Journey to Scale Insurgency

      Discrete, fast-moving initiatives bring focus to strategic choices and help companies rediscover the art of getting stuff done.

      Read More
      Strategy
      The Founder's Mentality: How to Overcome the Predictable Crises of Growth

      The Founder's Mentality® can help businesses achieve lasting, profitable growth.

      Read More
      Strategy
      Barriers and Pathways to Sustainable Growth: Harnessing the Power of the Founder's Mentality

      Some companies have been able to anticipate and address the internal obstacles to growth.

      Read More
      Founder's Mentality
      The Magic of Founder-led Companies

      Companies with their founder present performed twice as well as their peers in the S&P 500 over the past decade.

      Read More
      Strategy
      Six Threats Demand a New Playbook for Banks in Wealth and Asset Management

      AI, direct-to-consumer models, and the return of local priorities are redrawing industry lines.

      Read More
      Published in December 2016
      Tags
      • Founder's Mentality
      • Strategy

      How We've Helped Clients

      Strategy Jump-starting innovation for a telecom solutions provider

      Read case study

      Strategy New products propel profitability for metals manufacturer

      Read case study

      Strategy An auctioneer makes a winning online bid

      Read case study

      Ready to talk?

      We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

      Stay ahead in a rapidly changing world. Subscribe to Bain Insights, our monthly look at the critical issues facing global businesses.

      *I have read and understand Bain’s Privacy Notice.

      Please read and agree to the Privacy Policy.
      Bain & Company
      Contact us Sustainability Accessibility Terms of use Privacy Modern Slavery Act Statement Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contact Bain

      How can we help you?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      See all offices